Case Studies Read case study 1: Exploring optimal beachhead market Read case study 6: Assessing commercialization strategy Read Case study 2: Expanding Presence in Medical Device Space Read case study 7: Strategic support on product marketing Read Case Study 3: Transitioning to value-based healthcare Read case study 8: Pre-launch to post-launch global strategy Read case study 4: Assessing strategy for US market launch Read case study 9: Upstream and downstream product marketing Read case study 5: Conducting annual strategic planning Read case study 10: Launching product indication